More Business with Great Service
16 July 2010Andy Martin and I were discussing some of the companies with which we strive to emulate. It all started with a brace of trips to a few acclaimed business models that alternation advisers to amusement the chump like a baron or queen. You may be accustomed with Starbucks, Nordstrom’s, The Ritz Carlton, and FedEx. Anniversary of these accomplished companies operates a business archetypal that puts the focus on the customer. Why do consumers pay the aggrandized prices at these places? Why pay $3.89 for a cup of coffee? Or $120 for a tie that abroad costs $110? How about $225 a night break at A Ritz Carlton vs. $175 at a Marriott down the street? The acknowledgment is simple: consumers will pay for the all embracing acquaintance and achievement at anniversary of these businesses because of the balmy and down covered animosity they acquire at anniversary establishment.
By clay the companies above, the account levels at First Protective acquire been taken to the next level, and the adherence of our top producers is evidence. Paying absorption to little data absolutely does strengthen the business relationships and we absolutely do acquire added business as a result. But that’s not all. We are consistently yes, consistently searching for means to leave a mark on the banking account professionals we touch everyday. And we acquisition those means by artlessly paying absorption to the abundant account offered by others.
Take for archetype my UPS man. Now he could actual calmly avoid my two dogs that appear active and barking at the attendance of an burglar on the foreground lawn. After all, he deals with dogs daily, right? Sure he does. And they would abide to abuse him anniversary time he delivered a package. Yet he chooses to do an act of kindness. He gives anniversary of them a dog biscuit as he walks to my foreground door. They acquire the amusement and overlook about him, and he continues on after fear. That’s his signature.
My dogs now apperceive the complete of the UPS barter as it makes it’s way up the street. Today, instead of barking incessantly, Grace and Emma are wagging their tails, anticipating their treat. The UPS man has even started abrogation a third biscuit on the foreground balustrade for my little “inside” dog. Now this adventure may assume silly, but accept how it has afflicted my supply habits. This adolescent man’s act of affection to my pets has afflicted me to forward my bales via UPS as against to FedEx. They both allegation added than the US Post Office for delivery, and FedEx provides accomplished service. But I acquire a “lasting impression” of the UPS man and his dog biscuits. And for that reason, UPS gets my business.



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